The customer facing area of West Canadian Digital Imaging Inc needed a rebrand. Previously known as "the Business Centre" it needed a friendlier and approachable first impression. The customer area of the building was notably the curved area of the building - this curve is what faces the intersecting streets, and what customers have come to know and recognize. The shape became the launch-point for the new brand.
Brand elements were expanded into the customer area to fully integrate the brand into
the space and create an experience as opposed to a "visit".
the space and create an experience as opposed to a "visit".
